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Understanding Corporate Communications · LearnSpace
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Understanding Corporate Communications

Курс от STARWEAVER
Начальный≈ 6.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples. This course is designed for anyone in the Corporate Communications function within an organization, or those who desire to develop a career path in the practice.

Навыки, которые вы освоите

Corporate CommunicationsStakeholder EngagementInternal CommunicationsCrisis ManagementCommunication StrategiesStrategic CommunicationBusiness EthicsPublic RelationsEthical Standards And ConductMedia RelationsCommunication PlanningStakeholder CommunicationsCross-Functional CollaborationEmployee Engagement

Программа курса

1 модулей · 26 учебных материалов

01Understanding Corporate Communications 26 материалов

Lesson 1: Introduction to Corporate Communications

Welcome to the courseЧтениеWelcome and Introduction to the InstructorВидеоCourse OverviewВидеоOverview of the Corporate Communications FunctionВидео

Учитесь у экспертов

Hector Sandoval

Leadership Effectiveness Coach, Consultant, Facilitator

Starweaver

Global Leaders in Professional & Technology Education

Understanding Corporate Communications
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Обучение на Coursera

≈ 6.6 ч

1 модулей

Язык: Английский

Субтитры: Вьетнамский, Дари, Пушту

Часть программы вашего университета
Importance of Effective Communications in OrganizationsВидео
Key Stakeholders in Corporate CommunicationsВидео
Role of Corporate Communications in Achieving Organizational GoalsВидео
Corporate communication, Functions and ImportanceЗадание

Lesson 2: Internal Employee Communications

Strategies for developing and implementing internal communication plans ВидеоEffective use of various channels for internal communications ВидеоEngaging employees through effective communication ВидеоBuilding a positive organizational culture through internal communications ВидеоInternal employee communicationsЗадание

Lesson 3: Media and Public Relations

Understanding the Role of media in corporate communications ВидеоCrafting key messages and press releases ВидеоManaging media relationships and interviews ВидеоDealing with media crises and reputation management ВидеоMedia, Press releases and managing relationshipsЗадание

Lesson 4: Crisis Communications

Preparing for and managing communication during a crisis ВидеоCrisis communication strategies and best practices ВидеоCrisis communication team roles and responsibilities ВидеоMaintaining transparency and building trust in times of crisis ВидеоCrisis communicationsЗадание

Course Wrap-up

Conclusion ВидеоFinal AssessmentЗаданиеAdditional readingЧтение