Understanding Startup Product, GTM, and Growth for VCs

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CREO Understanding Startup Product, GTM, and Growth for Venture Capital Course equips investors with the practical knowledge needed to evaluate how start-ups build products, bring them to market, and create the conditions for scalable growth. Designed for learners who may not come from product or commercial backgrounds, the course introduces the core concepts, frameworks, and decisions that shape a start-up’s journey from early idea to market traction. In the first part of the course, learners explore product development from an investor perspective, including the product development process, product cycles, MVPs, product–market fit, and product launch. They also examine UX design as a strategic factor in product quality, usability, adoption, and retention, helping them assess whether a start-up is building solutions that meet real user needs and can support long-term commercial success. The course then turns to go-to-market strategy and commercial growth, helping investors understand how start-ups translate products into customers, revenue, and expansion. Learners explore the structure and implementation of GTM strategies, including channels, sales pipelines, customer support, KPIs, and growth pathways beyond early adopters. They also examine pricing models, pricing strategies, distribution margins, sales cycles, and sales governance, developing a clearer view of how start-ups build commercially viable and scalable businesses. By the end of the course, learners will be better equipped to evaluate start-up readiness, commercial execution, and growth potential with greater confidence and rigour.

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Martine Abboud

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