courseraАнализ данных

User Segmentation, Experimentation, and Retention Analytics

Курс от Coursera

Средний≈ 9 чАнглийский

О курсе

You'll learn to analyze user behavior through advanced segmentation and retention techniques that directly impact business decisions. By completing this course, you'll gain the expertise to identify distinct user groups using clustering algorithms, design statistically valid A/B tests, and calculate retention metrics that guide product strategy. You'll benefit professionally by developing skills that make you invaluable to product teams and growth organizations. What makes this unique is the integration of unsupervised learning, experimental design, and survival analysis - combining technical data science skills with business-focused analytics. You'll work with real user data to create actionable insights that drive user engagement and optimize product performance across different acquisition channels.

Навыки, которые вы освоите

Customer Retention Driving engagement Sample Size Determination Statistical Hypothesis Testing Analytics Statistical Inference User Research Customer Analysis Scikit Learn (Machine Learning Library)Statistical Analysis Trend Analysis Unsupervised Learning Algorithms Performance Measurement Data-Driven Decision-Making Product Management Customer Insights Analysis

Программа курса

8 модулей · 53 учебных материалов

01User Clustering Analysis - Foundation6 материалов

Why Customer Segmentation Drives Product SuccessВидео K-Means Clustering Fundamentals for Customer AnalyticsЧтение RFM Analysis Framework: Strategic Customer Segmentation for Product AnalyticsЧтение K-Means Customer Segmentation: Coach Dialogue ScriptDIALOGUE

Учитесь у экспертов

Professionals from the Industry

Преподаватель курса