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Using Microsoft Copilot to Understand Your Customer · LearnSpace
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Using Microsoft Copilot to Understand Your Customer

Курс от Microsoft
Начальный≈ 17.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course is the second in a series that aims to transform your marketing capabilities with Microsoft Copilot's GenAI. Its focus is on understanding your customers. In this course, you’ll learn how to train Microsoft Copilot with marketing related data. You’ll then learn how to analyze customer insights and define your customer segments. And lastly, you'll step through the process of using Microsoft Copilot to enhance your targeting efforts across channels. This course covers a wide variety of marketing topics and GenAI that are designed to give you an overview of what’s to come in this specialization. By the end of this course, you’ll be able to: Understand how to train Microsoft Copilot with marketing related data. Analyze customer insights and define personas and customer segments. Apply Microsoft Copilot to enhance your targeting efforts across channels. Required Course Materials: A Copilot license is required to complete this course. If you don’t have a Microsoft 365 Personal or Family license, you can start a free 30-day trial using the link provided in the course.

Навыки, которые вы освоите

Microsoft CopilotSearch Engine OptimizationCustomer InsightsCustomer AnalysisMarketing StrategiesPersona DevelopmentPrompt EngineeringTarget AudienceGenerative AI AgentsSocial Media MarketingSearch Engine MarketingData-Driven MarketingReport WritingCustomer Data ManagementMarketing AnalyticsMarketing

Программа курса

4 модулей · 57 учебных материалов

01Train Your Microsoft Copilot GenAI with Data20 материалов

Uploading Data to Microsoft Copilot

Review the Course SyllabusЧтениеHow to Get Started with Microsoft CopilotЧтениеNote on Feature LimitationsЧтениеData for Microsoft CopilotВидео

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Microsoft

Преподаватель курса

Using Microsoft Copilot to Understand Your Customer
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в новой вкладке

Обучение на Coursera

≈ 17.7 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Итальянский, Бразильский португальский, Корейский, Немецкий, Пушту, Индонезийский, Испанский, Дари, Японский, Казахский

Часть программы вашего университета
How to Upload Data to Microsoft CopilotВидео
Uploading Data to Microsoft CopilotЧтение
Transforming Microsoft Copilot into Your Ultimate Marketing AssistantDIALOGUE
How to Upload Data to Microsoft CopilotЗадание
Uploading Qualitative Data Sets to Microsoft CopilotЛабораторная

Securing Your Data in Microsoft Copilot

Review Microsoft Copilot’s Data Protection PolicyВидеоSecure Your Data on Microsoft CopilotВидеоMicrosoft Copilot's Data Security GuidelinesЧтениеDemonstrating Data Security with Microsoft CopilotЗаданиеSecuring Your Data with Microsoft CopilotЛабораторная

Training Your Copilot GPT with Data

Train Copilot With Your DataВидеоExploring Copilot's Common Data Upload Scenarios ВидеоUpdating Data Sets in Your Microsoft Copilot AccountВидеоEntering Large Data Sets Into Copilot GPTЛабораторнаяTraining Microsoft Copilot with Data ЗаданиеModule 1 Quiz: Train Your Microsoft Copilot GenAI with DataЗадание
02Use Microsoft Copilot’s GenAI to Generate Customer Personas, Segments and Insights19 материалов

Generate Customer Personas from your data with Microsoft Copilot

Generate Customer Personas Using Microsoft CopilotВидеоIterate and Set Customer Personas with Microsoft CopilotВидеоCategorize New Customers Into Personas ВидеоIdentify Opportunities for New PersonasВидеоThe Importance of Personas in Your Marketing StrategyЧтениеCrafting Customer Personas, Segments, and Insights with Microsoft CopilotDIALOGUEGenerating Customer Personas ЗаданиеGenerate Your Own Customer Personas Лабораторная

Map out your Customer Segments with Microsoft Copilot

Map Out Your Customer Segments ВидеоIterate and Set Your Customer SegmentsВидеоIdentify Key Insights for Personas and SegmentsВидеоMapping Your Customer Segments ЗаданиеMap Your Customer SegmentsЛабораторная

Create a Customer Analysis Report with Microsoft Copilot

Create a Slide Showcasing Each Unique PersonaВидеоCreate a Slide Showcasing the Top Two Customer SegmentsВидеоCreate a PowerPoint Presentation Showcasing Customer InsightsВидеоShowcase Your SegmentsЛабораторнаяCreate Customer Analysis ReportЗаданиеModule 2 Quiz: Use Microsoft Copilot’s GenAI to Generate Customer Personas, Segments, and InsightsЗадание
03Enhance your Targeting with Microsoft Copilot’s GenAI17 материалов

Optimizing SEO Targeting with Microsoft CoPilot

Audit SEO Keyword CoverageВидеоGenerate Keywords and Content for SEOВидеоImplement Dynamic Audience TargetingВидеоSEO Best PracticesЧтениеOptimizing SEO with Microsoft Copilot Задание

Expanding Paid Search Reach with Microsoft Copilot

Identifying Paid Search Opportunities ВидеоCreating Personalized and Localized Messaging ВидеоSEM Best PracticesЧтениеOptimizing Paid Search with Microsoft Copilot ЗаданиеIdentify new Keywords for SEM purposes.Лабораторная

Advanced Strategies for Social Targeting with CoPilot

Audit Customer Sentiment to Analyze Social MediaВидеоIdentifying Top Performing Social ContentВидеоPersonalize Your Social Media MessageВидеоAdvanced Strategies for Social Targeting with CoPilotЗаданиеElevating Digital Marketing Channels with Microsoft CopilotDIALOGUEPersonalizing Organic Posts Лабораторная
04Course Wrap Up1 материалов
Final Exam: Using Microsoft Copilot to Understand Your CustomerЗадание
Module 3 Quiz: Enhance your Targeting with Microsoft Copilot’s GenAIЗадание