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Utilize ChatGPT for Emails · LearnSpace
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Utilize ChatGPT for Emails

Курс от Coursera
Начальный≈ 2.4 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Learn how to use ChatGPT to create high-quality marketing emails faster and more effectively. This course shows you how to move beyond basic prompting to a structured, repeatable approach for drafting, refining, and scaling email content. You’ll start by analyzing AI generated email drafts using a clear evaluation framework. You’ll learn how to spot weak subject lines, generic messaging, unclear calls to action, and common AI language patterns that reduce engagement. Then, you’ll apply structured prompting techniques to generate stronger first drafts, using defined roles, goals, audiences, and constraints. As you progress, you’ll build complete email sequences and improve them through targeted iteration. Finally, you’ll design scalable workflows using prompt templates, evaluation rubrics, and brand voice guidelines, so teams can produce consistent, high-quality content at scale. Throughout the course, you’ll work in realistic marketing scenarios, stepping into the role of a marketing specialist using ChatGPT to improve email performance and efficiency. Who this is for: Marketing professionals, CRM specialists, and content creators who want to use generative AI to improve email quality and production speed.

Навыки, которые вы освоите

Email MarketingPrompt EngineeringAI WorkflowsChatGPTWriting and EditingVersion ControlPerformance AnalysisProgram StandardsWritingEditingBrandingWorkflow ManagementEmail AutomationContent Performance AnalysisGenerative AICopywriting

Программа курса

3 модулей · 20 учебных материалов

01ChatGPT: Analyzing Output7 материалов
About the Course ExpertЧтениеWhy Evaluating ChatGPT Output MattersDIALOGUEPrompting Techniques and Red-Teaming AI OutputsЧтениеDrafting an Email Sequence with ChatGPT and Evaluating the OutputВидео

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Utilize ChatGPT for Emails
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в новой вкладке

Обучение на Coursera

≈ 2.4 ч

3 модулей

Язык: Английский

Часть программы вашего университета
Hands-On Activity: Analyze a ChatGPT Email DraftЗадание
Exemplar for Hands-On Activity: Analyze a ChatGPT Email DraftЧтение
Knowledge Check: Analyzing AI OutputЗадание
02ChatGPT: Drafting and Iteration6 материалов
Prompting with Purpose: Making ChatGPT Work for Your ProgramВидеоPrompt Architecture for Email SequencesЧтениеDrafting an Entire Email Sequence with ChatGPTВидеоHands-On Activity: Draft and Refine an Email SequenceЗаданиеExemplar for Hands-On Activity: Draft and Refine an Email SequenceЧтениеKnowledge Check: ChatGPT DraftingЗадание
03ChatGPT: Scalable Workflows7 материалов
Building a Content MachineВидеоStandardization: The Secret to Scalable AI ContentЧтениеDeveloping a Standardized ChatGPT Content WorkflowВидеоHands-On Activity: Develop a ChatGPT Content WorkflowЗаданиеExemplar for Hands-On Activity: Develop a ChatGPT Content WorkflowЧтениеKnowledge Check: Scalable WorkflowsЗаданиеQuiz: ChatGPT for Email ProgramsЗадание