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Курс от University of Virginia
courseraБизнес
Design Thinking: Discovery Tools
Курс от University of VirginiaО курсе
Welcome Designers! In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do. Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.
Навыки, которые вы освоите
Программа курса
5 модулей · 55 учебных материалов
01Stakeholder Map11 материалов
Учитесь у экспертов
Jeanne M. Liedtka
United Technologies Corporation Professor of Business Administration