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The Economics of Agro-Food Value Chains · LearnSpace
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The Economics of Agro-Food Value Chains

Курс от Technical University of Munich (TUM)
Средний≈ 36.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Have a look at our trailer for a brief introduction to this course: https://youtu.be/GADAgxTHjgE In this course, you learn how the agro-food value chain approaches the challenge of constantly improving its competitiveness by producing high quality food and products and also aiming to attain greater sustainability. Some of the topics of this course are: • The notion of quality for food and agricultural products and consumer value. • How to conduct market research in this field. • Labelling, branding and pricing strategies, as-well as innovation in the agro-food sector. • How sustainability can be used as a competitive advantage through corporate social responsibility. • The role and different types of industrial standards. • The different forms of coordination in the chain, in particular with regard to the retailing and distribution sector. This course is taught by a group of international experts from Universities in Italy, Germany, Ireland, Scotland and the Netherlands. Each of them will give you insights into a specific topic related to food quality and the organization of the agro-food value chains.

Навыки, которые вы освоите

Consumer BehaviourCoordinationFood Quality Assurance And ControlEconomicsInnovationMarket DynamicsPackaging and LabelingMarket ResearchQuality AssessmentMarketing PsychologyIntellectual PropertyResearch MethodologiesSurveysFood and BeverageSupply And DemandSustainability StandardsCustomer Analysis

Программа курса

14 модулей · 115 учебных материалов

01Module 1: Introduction9 материалов

Module 1 - Lesson 1: Course Overview

IntroductionВидеоIntroduction to the Technical University of Munich ВидеоLesson 1 - Introduction Задание

Module 1 - Lesson 2: Challenges and Trends in the Agro-food Value Chain

Challenges and TrendsВидео

Учитесь у экспертов

Chenguang Li

Research Economist

Hannes Lang

Research Associate

Carlo Russo

Associate Professor

Luisa Menapace

Professor

The Economics of Agro-Food Value Chains
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≈ 36.6 ч

14 модулей

Язык: Английский

Субтитры: Арабский, Французский, Бенгальский, Украинский, Китайский (Китай), Греческий, Итальянский, Бразильский португальский, Нидерландский, Корейский, Немецкий, Пушту, Урду, Русский, Тайский, Индонезийский, Шведский, Турецкий, Азербайджанский, Испанский, Дари, Хинди, Японский, Казахский, Венгерский, Польский

Часть программы вашего университета
Trend in Agro-Food Value ChainЗадание

Module 1 - Lesson 3: Quality in the Agro-food Value Chain

Food QualityВидеоConsumer Requirements Задание

Module 1 - Lesson 4: Overview of the Food Value Chain

The Food Value ChainВидеоDistribution of ValueЗадание
02Module 2: Quality and Consumers10 материалов

Module 2 - Lesson 1: Quality and Consumer Value

Part 1: Quality and Consumer ValueВидеоPart 1: Quality and Consumer Value ЗаданиеPart 2: Quality and Consumer ValueВидеоPart 2: Quality and Consumer ValueЗаданиеPart 3: Quality and Consumer ValueВидеоPart 3: Quality and Consumer ValueЗадание

Module 2 - Lesson 2: Strategies for Value Creation

Part 1: Strategies for Value CreationВидеоPart 1: Strategies for Value CreationЗаданиеPart 2: Strategies for Value CreationВидеоPart 2: Strategies for Value CreationЗадание
03Module 3: Market Research6 материалов

Module 3 - Lesson 1: Introduction to Market Research

Introduction to Market ResearchВидеоIntroduction to Market ResearchЗадание

Module 3 - Lesson 2: Data Types and Data Collection

Data Types and Data CollectionВидеоData Types and Data CollectionЗадание

Module 3 - Lesson 3: Data Analysis

Data AnalysisВидеоData AnalysisЗадание
04Module 4: Asymmetric Information about Quality10 материалов

Module 4 - Lesson 1: Asymmetric Information and Market Failures

Part 1: Asymmetric Information and Market FailuresВидеоPart 1: Asymmetric Information and Market FailuresЗаданиеPart 2: Asymmetric Information and Market FailuresВидеоPart 2: Asymmetric Information and Market FailuresЗаданиеPart 3: Asymmetric Information and Market FailuresВидеоPart 3: Asymmetric Information and Market FailuresЗаданиеPart 4: Asymmetric Information and Market FailuresВидеоPart 4: Asymmetric Information and Market FailuresЗадание

Module 4 - Lesson 2 - Product Attributes and their Classification

Product Attributes and their ClassificationВидеоProduct Attributes and their ClassificationЗадание
05Module 5: Food Labeling8 материалов

Module 5 - Lesson 1: Solving Market Failures

Part 1: Solving Market FailuresВидеоPart 1: Solving Market FailuresЗаданиеPart 2: Solving Market FailuresВидеоPart 2: Solving Market FailuresЗадание

Module 5 - Lesson 2: Trust and Signaling

Part 1: Trust and SignalingВидеоPart 1:Trust and SignalingЗаданиеPart 2: Trust and SignallingВидеоPart 2: Trust and SignallingЗадание
06Module 6: Pricing Strategies and Implications 6 материалов

Module 6 - Lesson 1: Basic Pricing Strategies

Basic pricing strategiesВидеоBasic pricing strategiesЗадание

Module 6 - Lesson 2: Psychological Pricing

Psychological PricingВидеоPsychological PricingЗадание

Module 6 - Lesson 3: Retailer Pricing Behaviour with Implication to Farmers’ Welfare

Retailer pricing behaviourВидеоRetailer Pricing Behaviour with Implication to Farmers’ WelfareЗадание
07Module 7: Consumer Behavior and Brand Personality6 материалов

Module 7 - Lesson 1: Consumer's purchasing process

Consumer's purchasing processВидеоConsumer’s purchasing processЗадание

Module 7 - Lesson 2: Consumer characteristics

Consumer characteristicsВидеоConsumer characteristicsЗадание

Module 7 - Lesson 3: Segmentation, positioning, and brand personality

Segmentation, positioning, and brand personalityВидеоSegmentation, positioning, and brand personalityЗадание
08Module 8: Geographical Indicators6 материалов

Module 8 - Lesson 1 - Geographical Indications (GI): concept, relevance and protection

Part 1: Geographical Indications (GI): concept, relevance and protectionВидеоPart 1: Geographical Indications (GI): concept, relevance and protectionЗаданиеPart 2: Geographical Indications (GI): concept, relevance and protectionВидеоPart 2: Geographical Indications (GI): concept, relevance and protection Задание

Lesson 2: GIs and market efficiency

GIs and market efficiencyВидеоGIs and market efficiency Задание
09Module 9: Innovation and Quality 6 материалов

Lesson 1: Definitions and Types of Innovation

Definitions and Types of InnovationВидеоDefinitions and Types of InnovationЗадание

Lesson 2: Models and Diffusion of Innovation

Models and Diffusion of InnovationВидеоPart 1: Models and Diffusion of InnovationЗадание

Lesson 3: Drivers and Barriers of Innovation

Drivers and Barriers of InnovationВидеоDrivers and Barriers of InnovationЗадание
10Module 10: Agriculture 4.0 and Corporate Social Responsibility in the Agro-Food Sector 8 материалов

Lesson 1: Agriculture 4.0

Agriculture 4.0ВидеоAgriculture 4.0Задание

Lesson 2: Case studies of Agriculture 4.0

Agriculture 4.0: Case StudiesВидеоAgriculture 4.0: Case StudiesЗадание

Lesson 3: Definition of Corporate Social Responsibilities (CSR) and the “Corporate Social Performance Model”

Definition of Corporate Social Responsibilities and the “Corporate Social Performance Model”ВидеоDefinition of Corporate Social Responsibilities and the “Corporate Social Performance Model”Задание

Lesson 4: CSR case study - Coca-Cola

CSR Study - Coca-ColaВидеоCSR Study - Coca-ColaЗадание
11Module 11: Coordination in the Agro-food Value Chain16 материалов

Lesson 1: Introduction to Coordination

Part 1: Introduction to CoordinationВидеоPart 1: Introduction to CoordinationЗаданиеPart 2: Introduction to CoordinationВидеоPart 2: Introduction to CoordinationЗаданиеPart 3: Introduction to CoordinationВидеоPart 3: Introduction to CoordinationЗадание

Lesson 2: Contracts and the Incentive Problem

Part 1: Contracts and the Incentive ProblemВидеоPart 1: Contracts and the Incentive ProblemЗаданиеPart 2: Contracts and the Incentive ProblemВидеоPart 2: Contracts and the Incentive ProblemЗаданиеPart 3: Contracts and the Incentive ProblemВидеоPart 3: Contracts and the Incentive ProblemЗадание

Lesson 3: An Example

Part 1: An ExampleВидеоPart 1: An ExampleЗаданиеPart 2: An ExampleВидеоPart 2: An ExampleЗадание
12Module 12: Coordination, Quality and Modern Retail 12 материалов

Lesson 1: Modern Retail

Part 1: Modern RetailВидеоPart 1: Modern RetailЗаданиеPart 2: Modern RetailВидеоPart 2: Modern RetailЗаданиеPart 3: Modern RetailВидеоPart 3: Modern RetailЗадание

Lesson 2: Coordination in Modern Retail

Part 1: Coordination in Modern RetailВидеоPart 1: Coordination in Modern RetailЗаданиеPart 2: Coordination in Modern RetailВидеоPart 2: Coordination in Modern RetailЗаданиеPart 3: Coordination in Modern RetailВидеоPart 3: Coordination in Modern RetailЗадание
13Module 13: Industrial Standards 10 материалов

Lesson 1: Vertical Coordination and Transaction Costs

Vertical Coordination and Transaction CostsВидеоVertical Coordination and Transaction CostsЗадание

Lesson 2: Quality and Vertical Coordination

Quality and Vertical CoordinationВидеоQuality and Vertical CoordinationЗадание

Lesson 3: What are Standards?

What are Standards?ВидеоWhat are Standards?Задание

Lesson 4: Meta-standards or Meta-systems

Meta-standards and Meta-systemsВидеоMeta-standards or Meta-systemsЗадание

Lesson 5: Examples of Food Quality Standards

Examples of Food Quality StandardsВидеоExamples of Food Quality StandardsЗадание
14Final Exam2 материалов

Final Exam

FINAL EXAMЗадание

Course Closure

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