Visionary leadership, identity & motivation: Become a meaning maker

О курсе

When faced with a complex and ambiguous work environment, how do you, as a potential leader, envision the future? How can you deliver on your vision in a way that conveys meaning and drives positive change within your organisation? In this course you will explore how leaders can create a compelling vision and communicate it, and how they create meaning and make work more meaningful. You will look at the role the brain and the body play in processing meaning, and how this can inspire your employees to follow you and your vision. This course will also teach you how to develop meaningful brand identity and the role it can play in clarifying and reinforcing your leadership vision within your organisation, for your partners and for your customers. You will discover that meaning crosses into almost every aspect of management. Finally, you will better understand how social and cultural factors can influence what you can achieve and your limitations when seeking to create meaning.

Навыки, которые вы освоите

Учитесь у экспертов

Professor Rebecca Mitchell

Department of Management

Arabella MacPherson

Director, Resonate Communications

Associate Professor Edward Wray-Bliss

Department of Management

Dr Abas Mirzaei

Department of Marketing