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AI-Powered Business Communication · LearnSpace
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AI-Powered Business Communication

Курс от Coursera
Средний≈ 7.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

In AI-Powered Business Communication, you’ll use generative AI as a practical writing partner to move from blank page to polished draft. This is a skills-first, job-task–based course that mirrors real descriptions for roles like Marketing Coordinator, Content Specialist, Sales or Customer Success Associate, Business Analyst, and Communications Specialist. You’ll begin with a quick check of your current skills, then personalize your path so you can go deep where you need practice and skip what you already know. For each skill, you’ll complete hands-on tasks from the workplace: ideating angles, drafting customer updates, writing sales emails, polishing marketing posts, and adding clear narratives to BI reports. When a topic is new, you’ll tap curated lessons from expert instructors across tools such as ChatGPT, Gemini, and Microsoft Copilot, selected for clarity and impact. You’ll also master advanced prompt engineering and quality control: structuring multi-step prompts to shape tone, voice, and format, and reviewing AI outputs for accuracy, bias, and appropriateness before publishing. By the end, you’ll be ready to use GenAI to produce better business communication, faster, and with confidence.

Навыки, которые вы освоите

Business CorrespondenceAI WorkflowsPrompt Engineering ToolsLLM ApplicationResponsible AIVerification And ValidationBusiness WritingGenerative AIQuality AssuranceBusiness CommunicationAI literacyIdeationWritingChatGPTContent CreationPrompt EngineeringReport WritingBrainstormingBusiness ReportingGoogle Gemini

Программа курса

4 модулей · 41 учебных материалов

01Start Here: Get Oriented and Check Your Skills4 материалов

How This Skill-Based Course Works

Start Here: How This Skill-Based Course WorksЧтениеSkill Diagnostic: Find Your Recommended Starting PointЗадание

Demonstrate Your Skills

Skill Assessment Task 1: Generate Content and Ideas with GenAIЗаданиеSkill Assessment Task 2: Refine Prompts and Evaluate Outputs

Учитесь у экспертов

Professionals from the Industry

Преподаватель курса

AI-Powered Business Communication
В каталоге вашей программы

Инвестируйте в себя

Новые знания — в удобное для вас время.

Начать на Coursera

Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 7.7 ч

4 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Итальянский, Бразильский португальский, Корейский, Немецкий, Испанский, Японский, Казахский

Часть программы вашего университета
Задание
02Job Task 1: Generate Content and Ideas with GenAI22 материалов

Job Skill: Apply a generative AI tool to generate ideas and explore different perspectives for a given topic

Setting up your GenAI playgroundВидеоUsing GenAI for basic queriesВидеоUsing GenAI as your "Thought Partner" (part 1)ВидеоUsing GenAI as your "Thought Partner" (part 2)ВидеоYour role as a critical thinker with GenAIВидео"How People Can Create—and Destroy—Value with GenAI"ЧтениеWriting effective promptsЧтениеPractice writing a promptЗаданиеTesting your knowledgeЗадание

Job Skill: Apply basic prompting techniques to generate text for common workplace tasks

Applications of ChatGPT in Customer Support ВидеоSupport Ticket Management with ChatGPT ВидеоCustomer Communications with ChatGPT ВидеоUse of ChatGPT in Sales and Marketing Content Generation ВидеоMarketing Articles and Social Media Posts with ChatGPT ВидеоEnhancing Enterprise Functions with ChatGPT: A Practical Application ProjectЗадание

Job Skill: Apply a generative AI tool to create first drafts of common business documents

Customer Communications with ChatGPT ВидеоMarketing Articles and Social Media Posts with ChatGPT ВидеоPersonalized Sales Sequence Email Outreach with ChatGPT ВидеоDeveloping a BI Report with ChatGPT ВидеоPet Care Insider Exemplar ЧтениеEnhancing Enterprise Functions with ChatGPT: A Practical Application ProjectЗадание

Job Task 1 Practice Assessment: Generate Content and Ideas with GenAI

Practice Your Skills: Generate Content and Ideas with GenAIЗадание
03Job Task 2: Refine Prompts and Evaluate Outputs13 материалов

Job Skill: Create and refine multi-step prompts to improve output quality

Welcome to the Project: Before We Get StartedЧтениеTask 1 - Familiarize Yourself with the Anthropic.AI InterfaceВидеоTask 2 - Digital Product Idea: Naming Your WorkВидеоTask 3 - Digital Product Idea: Describing Your WorkВидеоTask 4 - Digital Product Idea: Creating Your Promo CampaignВидеоTask 5 - Digital Product Idea: Creating Your Launch PlanВидеоCumulative Task: Putting It All TogetherВидеоFinal AssessmentЗадание

Job Skill: Evaluate generative AI outputs for accuracy and appropriateness before use

Uncovering Bias in LLM OutputsВидеоHallucinations & Misinformation in ActionВидеоResponsible AI: Risks and Mitigation StrategiesЧтениеKnowledge Check - Ethical AI DeploymentЗадание

Job Task 2 Practice Assessment: Refine Prompts and Evaluate Outputs

Practice Your Skills: Refine Prompts and Evaluate OutputsЗадание
04Wrap Up: Review Your Skill Achievement and Choose Your Next Path2 материалов

Summarize and Share Your Skills

Turn Your Assessment Work into Career Talking PointsЧтение

Continue Your Skill Journey

Continue Your Skill JourneyЧтение