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Курс от Kennesaw State University
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What Are the 4 A’s of Marketing - Jagdish Sheth
Курс от Kennesaw State UniversityО курсе
The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of marketing is a customer perspective on marketing. Customers are looking for value and the 4A’s is a value creation framework. Each A has two dimensions. For instance, acceptability is functional and psychological. Affordability encapsulates the ability and willingness to pay, and accessibility focuses on availability and convenience. Lastly, awareness looks at product and brand knowledge.
Навыки, которые вы освоите
MarketingProduct KnowledgeConsumer BehaviourMarketing PlanningValue PropositionsMarketing EffectivenessMarket DynamicsProduct MarketingMarketing StrategiesMarketing PsychologyProduct PlanningBrand AwarenessNew Product DevelopmentStrategic MarketingPromotional StrategiesCompany, Product, and Service Knowledge
Программа курса
3 модулей · 43 учебных материалов
014 A’s: Awareness & Accessibility (Part 1)18 материалов
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Jagdish Sheth
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