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Analytics the Right Way

Курс от John Wiley & Sons
Средний≈ 10.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

A practical and strategic guide that equips leaders to make smarter decisions using data. Covers uncertainty, KPIs, hypothesis testing, and operational enablement. This resource equips learners with the tools to understand how data drives business decisions, from foundational concepts to real-world application. It emphasizes structured frameworks for data usage, critical thinking, and effective communication. Designed for leaders and professionals, it bridges the gap between technical and business teams. This resource is ideal for business leaders, analysts, and decision-makers seeking to enhance their data literacy. Readers should have basic business knowledge and a curiosity about analytics. No advanced math or programming is required, but logical thinking and a strategic mindset are beneficial. This course combines decision science with data analytics to help business leaders make informed choices using structured methodologies, hypothesis validation, and performance metrics. This course is based on Analytics the Right Way, by Tim Wilson and Joe Sutherland. From Analytics the Right Way Copyright © 2025 John Wiley & Sons Inc. All rights reserved, including rights for text and data mining and training of artificial intelligence technologies or similar technologies. Used by arrangement with John Wiley & Sons, Inc.

Навыки, которые вы освоите

AnalyticsBusiness AnalysisOperational AnalysisDashboardKey Performance Indicators (KPIs)Performance MetricPerformance AnalysisPerformance MeasurementDecision MakingPerformance ReportingData-Driven Decision-MakingData LiteracyData StrategyBusiness IntelligenceStrategic Decision-MakingAnalytical SkillsPerformance ManagementBusiness AnalyticsBusinessDecision Intelligence

Программа курса

11 модулей · 90 учебных материалов

01Is This Course Right for You?3 материалов

Evaluating Your Data Journey and Organizational Readiness

OverviewВидеоIs This Course Right for You? - The ReadingЧтениеData Strategy and Organizational ImpactЗадание
02How We Got Here9 материалов

Unveiling the Truth Behind Data and Decision-Making

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Wiley Skills Network

Преподаватель курса

Analytics the Right Way
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Обучение на Coursera

≈ 10.3 ч

11 модулей

Язык: Английский

Часть программы вашего университета
OverviewВидео
IntroductionЧтение
Misconception 1: With Enough Data Uncertainty Can Be EliminatedЧтение
The Streetlight ProblemЧтение
It Is Impossible to Collect and Use All of the DataЧтение
Misconception 3: Data Are Inherently Objective and UnbiasedЧтение
Even When You Don't Want the Data to Be Biased, They AreЧтение
Misconception 4: Democratizing Access to Data Makes an Organization Data-DrivenЧтение
Data, Decisions, and the Limits of InformationЗадание
03Making Decisions with Data: Causality and Uncertainty6 материалов

Navigating Decisions: From Causality to Uncertainty

OverviewВидеоIntroductionЧтениеWhat's in a Good Decision?ЧтениеThe Potential Outcomes FrameworkЧтениеUncertainty and CausalityЧтениеNavigating Causality and Uncertainty in Data AnalysisЗадание
04A Structured Approach to Using Data3 материалов

Mastering Data Integration and Decision-Making Frameworks

OverviewВидеоA Structured Approach to Using Data - The ReadingЧтениеData Utilization in Organizational ProcessesЗадание
05Making Decisions Through Performance Measurement11 материалов

Mastering Performance Measurement: From KPIs to Target Setting

OverviewВидеоIntroductionЧтениеWhat Are Your KPIs? Is a Terrible QuestionЧтениеTwo Magic QuestionsЧтениеOutputs Versus OutcomesЧтениеSetting Targets with the Backs of Some NapkinsЧтениеSetting Targets by Bracketing the PossibilitiesЧтениеSetting Targets by Just Picking a NumberЧтениеDashboards as a Performance Measurement ToolЧтениеSummaryЧтениеPerformance Measurement and Decision MakingЗадание
06Making Decisions Through Hypothesis Validation10 материалов

Mastering Hypothesis-Driven Decision Making

OverviewВидеоIntroductionЧтениеBreaking the Lamentable Cycle and Creating Actionable InsightЧтениеArticulating Hypotheses That Can Be ValidatedЧтениеThe Idea We believe [some idea]ЧтениеThe Action: If we are right, we will...ЧтениеExercise: Formulate a HypothesisЧтениеAn Abundance of HypothesesЧтениеThe Ongoing Process of Hypothesis ValidationЧтениеEvaluating Hypothesis Testing and Insight UtilizationЗадание
07Hypothesis Validation with New Evidence11 материалов

Navigating Evidence in Hypothesis Testing

OverviewВидеоIntroductionЧтение100% Certainty Is Never AchievableЧтениеAnecdotal EvidenceЧтениеWeaknesses of Anecdotal EvidenceЧтениеOutliers and Missing DataЧтениеScientific EvidenceЧтениеSelection BiasЧтениеConfounding BiasЧтениеWeaknesses of Scientific EvidenceЧтениеEvaluating Evidence and Hypothesis TestingЗадание
08Descriptive Evidence: Pitfalls and Solutions9 материалов

Navigating Data Pitfalls and Building Reliable Insights

OverviewВидеоIntroductionЧтениеUnit of AnalysisЧтениеIndependent and Dependent VariablesЧтениеOmitted Variables BiasЧтениеTime Is Uniquely ComplicatingЧтениеQuantifying UncertaintyЧтениеNoise and Uncertainty: A Business RealityЧтениеNavigating Descriptive Evidence and Statistical AnalysisЗадание
09Pitfalls and Solutions for Scientific Evidence10 материалов

Uncovering Bias and Building Reliable Causal Evidence

OverviewВидеоIntroductionЧтениеCompare the Population to the SampleЧтениеMaking Causal InferencesЧтениеSolving for Confounding in the Past and the FutureЧтениеThe Gold Standard of Causation Controlled ExperimentationЧтениеControlled Experimentation Requirement 1: Random AssignmentЧтениеControlled Experimentation Requirement 2: No Sharing TreatmentsЧтениеSome Cautionary Notes About Controlled ExperimentationЧтениеNavigating Scientific Evidence and Research ChallengesЗадание
10Operational Enablement Using Data10 материалов

Leveraging Data for Smarter Business Operations

OverviewВидеоIntroductionЧтениеThe Factory: How to Think About Data for Operational EnablementЧтениеOperational Enablement and Data in Defined ProcessesЧтениеOutput Complexity and Automation CostsЧтениеMachine Learning and AIЧтениеSimple Machine-Learned RulesetsЧтениеAI: Executing Mechanisms AutonomouslyЧтениеHuman-on-the-loop ProcessesЧтениеOperational Enablement and Machine Learning FundamentalsЗадание
11Bringing It All Together8 материалов

Connecting Data, Strategy, and Action in Business Operations

OverviewВидеоIntroductionЧтениеLevel 3: Not Readily ApparentЧтениеOperational Enablement Resulting from Hypothesis ValidationЧтениеA Call Center ExampleЧтениеAlright, Alright: You Do Need TechnologyЧтениеData-Driven Organizational PracticesЗаданиеThe Analytics the Right Way Final AssessmentЗадание