Enterprise Systems: ERP, CRM, and Supply Chain Management

О курсе

Organizations run on integrated information systems that connect transactions, functional areas, customers, and suppliers into a single enterprise view. In this course, you will examine how businesses use transaction processing systems, functional area information systems, and enterprise resource planning systems to manage internal operations and coordinate work across the organization. You will then explore how customer relationship management systems help organizations build stronger customer relationships, personalize service, and turn customer data into business insight. Finally, you will examine supply chain management systems and the technologies, including EDI, extranets, and portals, that help companies coordinate with suppliers, distributors, and partners. Through examples from companies such as Netflix, Dell, Walmart, Salesforce, and Southwest Airlines, you will evaluate the benefits, drawbacks, and strategic role of enterprise systems. By the end of the course, you will understand how ERP, CRM, and SCM systems work together to help organizations operate efficiently, serve customers, and manage complex business relationships.

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