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Marketing with AI for Dummies · LearnSpace
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Marketing with AI for Dummies

Курс от John Wiley & Sons
Начальный≈ 22.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Based on the best-selling book, Marketing with AI for Dummies, by Shiv Singh. This course explores the transformative power of artificial intelligence in the marketing world. You'll gain practical insights into AI-driven strategies that are reshaping customer personalization, content creation, and data analytics. The course covers essential AI tools marketers can leverage to enhance engagement and optimize campaigns, enabling them to stay competitive in today's fast-evolving digital landscape. Learn how to implement AI technologies to personalize customer experiences, enhance content development, and improve campaign performance. You will explore real-world applications of AI, gaining valuable experience in using AI tools to drive marketing growth. The course combines theoretical knowledge with practical techniques, making complex AI concepts accessible and easy to apply to marketing strategies. What sets this course apart is its focus on actionable insights and practical examples. You’ll gain the tools necessary to implement AI solutions into your marketing efforts, improving efficiency and effectiveness. No technical AI background is required, just a passion for transforming marketing strategies. Marketers, business owners, and marketing professionals will benefit from this course. A basic understanding of marketing concepts is helpful but not mandatory, as this course is designed to provide both theoretical and hands-on knowledge. From Marketing with AI For Dummies Copyright © 2025 by John Wiley & Sons, Inc. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies Used by arrangement with John Wiley & Sons, Inc.

Навыки, которые вы освоите

Generative AIArtificial IntelligenceData AnalysisMarketing OperationsMarketing StrategiesResponsible AIPersonalized CampaignsMarketingWeb Analytics and SEOPerformance marketingAI PersonalizationCustomer EngagementData-Driven MarketingMarTechMarketing EffectivenessMarketing AutomationMachine LearningMarketing AnalyticsMarketing PlanningData Ethics

Программа курса

24 модулей · 152 учебных материалов

01A Brief History of AI8 материалов

Lesson 1

Course OverviewВидеоA Brief History of AI - Overview VideoВидеоIntroductionЧтениеThe Turing Test 1960s and BeyondЧтение

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Wiley Skills Network

Преподаватель курса

Marketing with AI for Dummies
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Обучение откроется на Coursera
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Обучение на Coursera

≈ 22.3 ч

24 модулей

Язык: Английский

Субтитры: Арабский, Французский, Итальянский, Бразильский португальский, Корейский, Испанский, Японский

Часть программы вашего университета
Machine Learning and Expert Systems EmergeЧтение
The Stanford Cart From the 60s to the 80sЧтение
Playing a Pivotal Chess MatchЧтение
Foundations of Artificial IntelligenceЗадание
02Exploring AI Business Use Cases9 материалов

Lesson 1

Exploring AI Business Use Cases - Overview VideoВидеоIntroductionЧтениеResolving Customer Issues with Virtual AssistantsЧтениеStreamlining Product ValidationЧтениеTesting Software and Creating DocumentationЧтениеAI Versus MBA StudentsЧтениеPersonalizing Marketing MessagesЧтениеOptimizing Sales with AIЧтениеAI Business and Technical ApplicationsЗадание
03Launching into the AI Marketing Era8 материалов

Lesson 1

Launching into the AI Marketing Era - Overview VideoВидеоIntroductionЧтениеCompeting with Creative DirectorsЧтениеTaking Foundational Steps Toward AI MarketingЧтениеAssessing Progress with the AI ChecklistЧтениеAdopting a Strategic Framework for Entering the AI EraЧтениеReaching Escape VelocityЧтениеNavigating the AI Marketing LandscapeЗадание
04Collecting, Organizing, and Transforming Data6 материалов

Lesson 1

Collecting, Organizing, and Transforming Data - Overview VideoВидеоIntroductionЧтениеGetting an Appropriate Quantity of DataЧтениеPutting Your Marketing Data in Its PlaceЧтениеTransforming DataЧтениеData Practices in Artificial IntelligenceЗадание
05Making Connections Machine Learning and Neural Networks7 материалов

Lesson 1

Making Connections Machine Learning and Neural Networks - Overview VideoВидеоIntroductionЧтениеChallenges with Neural NetworksЧтениеExploring Reinforcement LearningЧтениеMastering Sequences and Time SeriesЧтениеExploiting the Power of Convolutional Neural Networks (CNNs)ЧтениеExploring Machine Learning and Neural NetworksЗадание
06Adding Natural Language Processing and Sentiment Analysis6 материалов

Lesson 1

Adding Natural Language Processing and Sentiment Analysis - Overview VideoВидеоIntroductionЧтениеAdapting to the Emotional SpectrumЧтениеUnderstanding Language NuancesЧтениеEngaging Best Practices for Using NLP and Sentiment AnalysisЧтениеExploring Natural Language Processing and Sentiment AnalysisЗадание
07Collaborating via Predictions, Procedures, Systems, and Filtering6 материалов

Lesson 1

Collaborating via Predictions, Procedures, Systems, and Filtering - Overview VideoВидеоIntroductionЧтениеBuilding Predictive ModelsЧтениеPutting AI Procedures into PracticeЧтениеUnderstanding Filtering in AIЧтениеAI Systems and Predictive Modeling FundamentalsЗадание
08Getting Comfortable with Generative AI6 материалов

Lesson 1

Getting Comfortable with Generative AI - Overview VideoВидеоIntroductionЧтениеReviewing the Training Process for Generative AI ModelsЧтениеGetting to Know GPT ModelsЧтениеProducing VideoЧтениеAddressing the Challenges of Using Generative AI ModelsЧтение
09Segmentation and Persona Development7 материалов

Lesson 1

Segmentation and Persona Development - Overview VideoВидеоIntroductionЧтениеProcessing data at scaleЧтениеAligning Persona DevelopmentЧтениеDriving the Customer ExperienceЧтениеCreating Synthetic PanelsЧтениеMarketing Strategies and Consumer InsightsЗадание
10Lead Scoring, LTV, and Dynamic Pricing: Overview6 материалов

Lesson 1

Lead Scoring, LTV, and Dynamic Pricing: Overview - Overview VideoВидеоIntroductionЧтениеMaximizing Customer PotentialЧтениеEnhancing Data Analysis with AI ToolsЧтениеCalculating Lifetime Value to Affect Lead ScoringЧтениеAI and Data-Driven Decision Making in Sales and MarketingЗадание
11Churn Modeling and Measurement with AI7 материалов

Lesson 1

Churn Modeling and Measurement with AI - Overview VideoВидеоIntroductionЧтениеImproving Churn Insights with Generative AIЧтениеCombating Churn with Customer Retention StrategiesЧтениеRamping Up Your Measurement OperationsЧтениеOptimizing Measurement Operations with AI TechniquesЧтениеChurn Modeling and AI-Driven Customer RetentionЗадание
12Using AI for Ideation and Planning5 материалов

Lesson 1

Using AI for Ideation and Planning - Overview VideoВидеоIntroductionЧтениеAI Applications in Product DevelopmentЧтениеFollowing Practical Steps for Idea Generation with AIЧтениеAI in Creative and Strategic ProcessesЗадание
13Perfecting Prompts for Conversational Interfaces6 материалов

Lesson 1

Perfecting Prompts for Conversational Interfaces - Overview VideoВидеоIntroductionЧтениеWriting Strong Prompts to Guide AI ResponsesЧтениеSpecifying the FormatЧтениеHow to Refine PromptsЧтениеMastering Conversational AI PromptsЗадание
14Developing Creative Assets8 материалов

Lesson 1

Developing Creative Assets - Overview VideoВидеоIntroductionЧтениеExploring an Approach for Creating Visual Assets with AIЧтениеMinding the Integrity of Your Customers, Data, and TeamsЧтениеAnalyzing and Editing VideoЧтениеFine-Tuning Creativity with AI Tools and TechniquesЧтениеTips and Tricks for Producing Attention-Grabbing Creative AssetsЧтениеAI in Creative Asset DevelopmentЗадание
15Search Engine Optimization (SEO) in the AI Era7 материалов

Lesson 1

Search Engine Optimization (SEO) in the AI Era - Overview VideoВидеоIntroductionЧтениеPerplexity Provides a Peak into the FutureЧтениеEnhancing the User Experience with AIЧтениеMaximizing Your SEO EffortsЧтениеBuilding SEO LinksЧтениеAI and SEO in the Digital LandscapeЗадание
16Performing A/B Testing with AI5 материалов

Lesson 1

Performing A/B Testing with AI - Overview VideoВидеоIntroductionЧтениеInfusing the Testing Process with IntegrityЧтениеTracing a Path with Multi-Page TestingЧтениеA/B Testing and AI Integration FundamentalsЗадание
17Fine-Tuning Content with Localization and Translation5 материалов

Lesson 1

Fine-Tuning Content with Localization and Translation - Overview VideoВидеоIntroductionЧтениеApplying AI's CapabilitiesЧтениеLeveraging Machine LearningЧтениеGlobal Content Adaptation and AI in TranslationЗадание
18Applying AI to Performance Marketing7 материалов

Lesson 1

Applying AI to Performance Marketing - Overview VideoВидеоIntroductionЧтениеCreating Your Performance Max CampaignЧтениеReaping Campaign BenefitsЧтениеZeroing in on Targeting MechanismsЧтениеFollowing TikTok Ad FormatsЧтениеAI in Modern Advertising StrategiesЗадание
19E-mail and SMS Marketing with AI5 материалов

Lesson 1

E-mail and SMS Marketing with AI - Overview VideoВидеоIntroductionЧтениеAdding the Power of AI to E-mail and SMS MarketingЧтениеInfusing SMS Campaigns with AIЧтениеAI in E-mail and SMS Marketing InsightsЗадание
20Diving into Personalized Marketing7 материалов

Lesson 1

Diving into Personalized Marketing - Overview VideoВидеоIntroductionЧтениеExamining Personalization ConceptsЧтениеUnlocking the Deeper Value of Personalization with Generative AIЧтениеBuild Detailed Customer ProfilesЧтениеCase Study: MovingWaldoЧтениеNavigating Personalized Marketing PracticesЗадание
21Leading Your Business in the AI Era6 материалов

Lesson 1

Leading Your Business in the AI Era - Overview VideoВидеоIntroductionЧтениеBuilding AI Capability within MarketingЧтениеRecognizing Marketing's VulnerabilityЧтениеFocusing on the CrunchЧтениеNavigating AI Leadership and Adoption in Modern BusinessЗадание
22Addressing Ethical, Legal, and Privacy Concerns with AI9 материалов

Lesson 1

Addressing Ethical, Legal, and Privacy Concerns with AI - Overview VideoВидеоIntroductionЧтениеPrivacy ProtectionЧтениеUsing All Data ResponsiblyЧтениеPracticing Responsible Data UseЧтениеFighting Bias in Data and ResultsЧтениеFacing the Deepfake ProblemЧтениеSaving Human Beings from Artificial IntelligenceЧтениеNavigating Ethical and Legal Challenges in AIЗадание
23Tens Pitfalls to Avoid When Marketing with AI3 материалов

Lesson 1

Tens Pitfalls to Avoid When Marketing with AI - Overview VideoВидеоTens Pitfalls to Avoid When Marketing with AI - The ReadingЧтениеNavigating AI Marketing ChallengesЗадание
24Ten Future AI Developments to Watch For3 материалов

Lesson 1

Ten Future AI Developments to Watch For - Overview VideoВидеоTen Future AI Developments to Watch For - The ReadingЧтениеExploring AI's Role in Future Marketing and TechnologyЗадание