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Product Management and Lean Startup Principles · LearnSpace
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Product Management and Lean Startup Principles

Курс от John Wiley & Sons
Средний≈ 14.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Based on the best-selling book, The Lean Product Playbook, by Dan Olsen. This course introduces Lean principles to help you achieve product-market fit. It guides you in identifying customer needs, building effective Minimum Viable Products (MVPs), and making data-driven decisions through customer feedback. Lean principles enable faster iteration and more informed decisions, leading to products that better meet market demands. By completing this course, you will develop essential skills to optimize your product development process. You will learn how to identify target customer segments, validate unmet needs, and prioritize MVP features effectively. These skills are crucial for anyone looking to drive successful product development in a fast-paced business environment. What sets this course apart is its practical, hands-on approach. The combination of theory and real-world applications empowers you to apply Lean principles in your own work. You will also receive actionable steps for building products, validating assumptions, and iterating based on feedback. This course benefits entrepreneurs, product managers, and development teams who want to streamline their product development processes. While no prior experience with Lean methodologies is required, a basic understanding of product concepts will help you get the most out of the course. From The Lean Product Playbook Copyright @ 2015 by Dan Olsen. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey Used by arrangement with John Wiley & Sons, Inc.

Навыки, которые вы освоите

Business MetricsAgile MethodologyProduct ManagementLean MethodologiesProduct MarketingPersona DevelopmentNew Product DevelopmentUsability TestingTarget MarketProduct DesignCustomer AnalysisTarget AudienceUser ExperiencePerformance MeasurementUI/UX StrategyUser FeedbackProduct DevelopmentUser Interface and User Experience (UI/UX) DesignBusiness OperationsAgile Product Development

Программа курса

15 модулей · 100 учебных материалов

01Achieving Product-Market Fit with the Lean Product Process6 материалов

Lesson 1

Course OverviewВидеоAchieving Product-Market Fit with the Lean Product Process - Overview VideoВидеоIntroductionЧтениеYour ProductЧтение

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Wiley Skills Network

Преподаватель курса

Product Management and Lean Startup Principles
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 14.8 ч

15 модулей

Язык: Английский

Часть программы вашего университета
The Lean Product ProcessЧтение
Lean Product Process and Product-Market Fit FundamentalsЗадание
02Problem Space versus Solution Space5 материалов

Lesson 1

Problem Space versus Solution Space - Overview VideoВидеоIntroductionЧтениеThe What and the HowЧтениеA Tale of Two Apple FeaturesЧтениеNavigating Problem and Solution SpacesЗадание
03Determine Your Target Customer (Step 1)5 материалов

Lesson 1

Determine Your Target Customer (Step 1) - Overview VideoВидеоIntroductionЧтениеUsers Versus BuyersЧтениеHow to Create PersonasЧтениеDefining and Engaging Your Target CustomerЗадание
04Identify Underserved Customer Needs (Step 2)11 материалов

Lesson 1

Identify Underserved Customer Needs (Step 2) - Overview VideoВидеоIntroductionЧтениеCustomer Discovery InterviewsЧтениеMy Hierarchy of Web User NeedsЧтениеUber's Success Meeting Underserved NeedsЧтениеDisruptive Innovation: Music on the goЧтениеAn Importance and Satisfaction Example with Real DataЧтениеJobs to Be DoneЧтениеOpportunity to Add Customer ValueЧтениеThe Kano ModelЧтениеIdentifying Underserved Market OpportunitiesЗадание
05Define Your Value Proposition (Step 3)6 материалов

Lesson 1

Define Your Value Proposition (Step 3) - Overview VideoВидеоIntroductionЧтениеValue Propositions for Search EnginesЧтениеNot So CuilЧтениеSkating to Where the Puck Will BeЧтениеDefining Competitive AdvantageЗадание
06Specify Your Minimum Viable Product Feature Set (Step 4)5 материалов

Lesson 1

Specify Your Minimum Viable Product Feature Set (Step 4) - Overview VideoВидеоIntroductionЧтениеScoping with Story PointsЧтениеApproximating ROIЧтениеMVP Feature Set and Agile Story WritingЗадание
07Create Your MVP Prototype (Step 5)9 материалов

Lesson 1

Create Your MVP Prototype (Step 5) - Overview VideoВидеоIntroductionЧтениеQuantitative versus Qualitative MVP TestsЧтениеLanding Page MVP Example BufferЧтениеMarketing A/B TestingЧтениеQualitative Product MVP TestsЧтениеWireframesЧтениеInteractive PrototypeЧтениеMVP Development and User Testing FundamentalsЗадание
08Apply the Principles of Great UX Design4 материалов

Lesson 1

Apply the Principles of Great UX Design - Overview VideoВидеоIntroductionЧтениеDelightЧтениеPrinciples of Great UX DesignЗадание
09Test Your MVP with Customers (Step 6)11 материалов

Lesson 1

Test Your MVP with Customers (Step 6) - Overview VideoВидеоIntroductionЧтениеIn-Person Remote and Unmoderated User TestingЧтениеHow to Recruit Customers in Your Target MarketЧтениеHow to Avoid the Scheduling TrapЧтениеHow to Structure the User TestЧтениеHow to Ask Good QuestionsЧтениеAsk Open Versus Closed QuestionsЧтениеI Feel Your PainЧтениеUsability versus Product-Market FitЧтениеUser Testing and Customer Feedback FundamentalsЗадание
10Iterate and Pivot to Improve Product-Market Fit5 материалов

Lesson 1

Iterate and Pivot to Improve Product-Market Fit - Overview VideoВидеоIntroductionЧтениеWave 1ЧтениеWave 4ЧтениеIterative Product Development and LearningЗадание
11An End-to-End Lean Product Case Study9 материалов

Lesson 1

An End-to-End Lean Product Case Study - Overview VideoВидеоIntroductionЧтениеDefine Your Value PropositionЧтениеCreate Your MVP PrototypeЧтениеRecruiting Customers in Our Target MarketЧтениеWhat We Learned from CustomersЧтениеIterating Based on What We LearnedЧтениеClimbing the Product-Market Fit MountainЧтениеLean Product Development Case StudyЗадание
12Build Your Product Using Agile Development9 материалов

Lesson 1

Build Your Product Using Agile Development - Overview VideoВидеоIntroductionЧтениеScrumЧтениеKanbanЧтениеKanban ToolsЧтениеCross-Functional CollaborationЧтениеBreak Stories DownЧтениеTest-Driven DevelopmentЧтениеAgile Development FundamentalsЗадание
13Measure Your Key Metrics5 материалов

Lesson 1

Measure Your Key Metrics - Overview VideoВидеоIntroductionЧтениеCohort AnalysisЧтениеThe Equation of Your Business for an Advertising Revenue ModelЧтениеMeasuring Business SuccessЗадание
14Use Analytics to Optimize Your Product and Business7 материалов

Lesson 1

Use Analytics to Optimize Your Product and Business - Overview VideoВидеоIntroductionЧтениеAvoiding a Local MaximumЧтениеMeasure Baseline Values for MetricsЧтениеThe Metric Optimization LoopЧтениеOptimization with A/B TestingЧтениеOptimizing Products Through Data-Driven DecisionsЗадание
15Conclusion3 материалов

Lesson 1

Conclusion - Overview VideoВидеоConclusion - The ReadingЧтениеProduct-Market Fit and Development StrategiesЗадание