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Курс от University of Colorado Boulder
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Working with the Media
Курс от University of Colorado BoulderО курсе
This course builds on foundational public relations concepts by examining how organizations communicate with media and external audiences in complex communication environments. You'll explore the role of public relations in branding and storytelling, with particular attention to how organizational mission and core values guide message development across traditional and digital media. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.
Навыки, которые вы освоите
Программа курса
5 модулей · 54 учебных материалов
01Organizational Mission and Core Values13 материалов
Brand Mission and Values
Brand BasicsВидеоBrand ArchitectureВидеоMission and Core ValuesВидео“On Brand” StorytellingВидео02PR’s Role in Branding8 материалов
03Issues and Crisis Management10 материалов
Crisis Communication Planning
Issue vs. CrisisВидеоStages of a CrisisВидеоCrisis Communication: Planning is Non-NegotiableЧтениеPost-Crisis PlanВидеоWriting Crisis Communication Plans
Writing a Crisis Communication PlanВидеоPreparing for ImplementationВидео04Gatekeeping in Public Relations9 материалов
05The Art of the Press Release14 материалов
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Erin Willis
Associate Professor