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Writing for Business Advanced · LearnSpace
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Writing for Business Advanced

Курс от University of Glasgow
Средний≈ 24 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course will teach you how to apply advanced principles and strategies to produce successful business writing. It takes an immersive narrative approach so you learn how to use context to write purposeful and audience specific business texts. You will learn to deploy a range of tools and tactics so your business writing is on point, concise and appropriate, whatever the organisational culture or whomever the client or stakeholder. By the end of this course, you will be able to write a range of business texts showing an understanding of key features including organisational structure, vocabulary and register; identify and use a range of Business English as it functions in written business contexts; evaluate information from a variety of business texts to use in your own writing. The skills and strategies that you learn on this course are transferable and will support successful writing in any number of other professional, personal or academic contexts.

Навыки, которые вы освоите

Business WritingGrammarVocabularyConcisionWritingTarget AudiencePress ReleasesOrganizational StructureBusiness ReportingStorytellingWriting and EditingReport WritingBusiness CommunicationBusiness Correspondence

Программа курса

5 модулей · 67 учебных материалов

01Week 115 материалов

Introducing Writing for Business Advanced

Introducing the educatorЧтениеWeek 1 Discussion ForumОбсуждениеStay connected with UofG OnlineЧтение1.1 Welcome to the course: Introducing one big idea and seven questions.Видео

Учитесь у экспертов

Riccardo Galgani

Преподаватель курса

Writing for Business Advanced
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Обучение на Coursera

≈ 24 ч

5 модулей

Язык: Английский

Часть программы вашего университета
1.2 Setting up Course Aims, Outcomes and the ScenarioЧтение
1.3 Checking your Understanding of Aims, Outcomes and the ScenarioЗадание
1.4 Looking at how you will learn on this courseВидео
1.5 Reflecting on your business writing experienceЗадание
1.6 Downloading a Key Resource: The Writing for Business Advanced Resources PackЧтение

Output Text 1: Short Answer Response - A Look at the 7 Writing Questions

1.7 Introducing and Contextualising the Output Text: Short Answer ResponseВидео1.8 Considering a Short Answer Response and the 7 Writing QuestionsЧтение1.9 Checking your Understanding of a Short Answer Response and the 7 Writing QuestionsЗадание1.10 Writing your Short Answer ResponseЗадание1.11 Studying an Exemplar of a Short Answer ResponseВидео1.12 Reviewing and Reflecting on your Short Answer ResponseЗадание
02Week 213 материалов

Output Text 2: Covering Letter - Register

Week 2 Discussion ForumОбсуждение2.1 Introducing and Contextualising the Output Text: Covering LetterВидео2.2 Considering a Covering Letter with a focus on RegisterЧтение2.3 Checking your Understanding of a Covering Letter and RegisterЗадание2.4 Writing your Covering LetterЗадание2.5 Studying an Exemplar of a Covering Letter with a focus on RegisterВидео2.6 Reviewing and Reflecting on your Covering LetterЗадание

Output Text 3: Report 1 - Sentence Types

2.7 Introducing and Contextualising the Output Text: Report 1Видео2.8 Considering a Report with a focus on Sentence Variety & AccuracyЧтение2.9 Checking your Understanding of a Report and Sentence Variety & AccuracyЗадание2.10 Writing your ReportЗадание2.11 Studying an Exemplar of a Report with a focus on Sentence Variety & AccuracyВидео2.12 Reviewing and Reflecting on your ReportЗадание
03Week 313 материалов

Output Text 4: Reflective Writing - Vocabulary Choices

Week 3 Discussion ForumОбсуждение3.1 Introducing and Contextualising the Output Text: Reflective WritingВидео3.2 Considering Reflective Writing with a focus on VocabularyЧтение3.3 Checking your Understanding of Reflective Writing and VocabularyЗадание3.4 Writing your ReflectionЗадание3.5 Studying an Exemplar of Reflective Writing with a focus on VocabularyВидео3.6 Reviewing and Reflecting on your Reflective WritingЗадание

Output Text 5: Adjustment Letter - Grammar

3.7 Introducing and Contextualising the Output Text: Adjustment LetterВидео3.8 Considering an Adjustment Letter with a focus on GrammarЧтение3.10 Checking your Understanding of Adjustment Letter and GrammarЗадание3.10 Writing your Adjustment LetterЗадание3.11 Studying an Exemplar of an Adjustment Letter with a focus on GrammarВидео3.12 Reviewing and Reflecting on your Adjustment LetterЗадание
04Week 413 материалов

Output Text 6: Email to Colleagues (Unknown) - Writing Purpose

Week 4 Discussion ForumОбсуждение4.1 Introducing and Contextualising the Output Text: Email to Colleagues (Unknown)Видео4.2 Considering an Email to Colleagues Unknown with a focus on PurposeЧтение4.3 Checking your Understanding an Email to Colleagues Unknown and PurposeЗадание4.4 Writing your Email to Colleagues UnknownЗадание4.5 Studying an Exemplar of an Email to Colleagues Unknown with a focus on PurposeВидео4.6 Reviewing and Reflecting on your Email to Colleagues UnknownЗадание

Output Text 7: Email to a Colleague (Known) - Audience

4.7 Introducing and Contextualising the Output Text: Email to a Colleague (Known)Видео4.8 Considering an Email to a Colleague Known with a focus on AudienceЧтение4.9 Checking your Understanding of an Email to a Colleague Known and AudienceЗадание4.10 Writing your Email to a Colleague KnownЗадание4.11 Studying an Exemplar of an Email to a Colleague Known with a focus on AudienceВидео4.12 Reviewing and Reflecting on your Email to a Colleague KnownЗадание
05Week 513 материалов

Output Text 8: Report 2 - Organisation & Layout

Week 5 Discussion ForumОбсуждение5.1 Introducing and Contextualising the Output Text: Report 2Видео5.2 Considering your second Report with a focus on Organisation & LayoutЧтение5.3 Checking your Understanding of your Report and Organisation & LayoutЗадание5.4 Writing your second ReportЗадание5.5 Studying an Exemplar of a Report with a focus on Organisation & LayoutВидео5.6 Reviewing and Reflecting on your second ReportЗадание

Output Text 9: Press Release - Trying out & Testing Main Course Objectives

5.7 Introducing and Contextualising the Output Text: Press ReleaseВидео5.8 Considering the Press Release with a focus on the Writing Process & 7 QuestionsЧтение5.9 Writing your Press ReleaseЗадание5.10 Reflecting on your Press Release and the CourseЗаданиеPress Release: End of Course TestЗаданиеKeeping Learning with UofG OnlineЧтение