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Brand Identity and Vector Graphics · LearnSpace
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Brand Identity and Vector Graphics

Курс от Xbox
Начальный≈ 21.6 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This course develops graphic designs skills using Adobe IIllustrator and design sensibilities through effective feedback integration and iterative design processes. Learn to leverage constructive criticism to refine your work, experiment with diverse approaches, and ultimately achieve design excellence. By the end of this course, you'll be able to: • Develop skills in creating visually appealing compositions using Adobe Illustrator. • Create logos and corporate symbols that effectively represent a brand. • Design brand identity materials, ensuring consistency across all design elements. • Complete a final project that demonstrates the ability to create cohesive visual design and branding materials for a video game using Adobe Illustrator. This is an introduction course, intended for aspiring graphic designers who want to gain essential skills in Adobe Illustrator and learn how to create professional-quality logos and branding materials, graphic designers seeking to specialize in branding, and anyone wanting to learn how to visually represent brands effectively and create consistent brand messaging across various platforms. To succeed in this course, you should have basic literacy, familiarity with basic design principles, and access to Adobe Illustrator.

Навыки, которые вы освоите

Adobe IllustratorTypographyLogo DesignDesign Elements And PrinciplesGraphic DesignDesign ReviewsGraphic and Visual DesignLayout DesignGraphic and Visual Design SoftwareColor TheoryBrandingComputer Graphic TechniquesVisualization (Computer Graphics)Image QualityGame Design

Программа курса

4 модулей · 121 учебных материалов

01Illustrator fundamentals: Building blocks for graphic design34 материалов

Introduction to Illustrator and it's tools

Welcome to Brand Identity and Vector GraphicsВидеоWelcome to the Brand Identity and Vector Graphics syllabusЧтениеMeet Chronoscopes GamesЧтениеWelcome to IllustratorВидео

Учитесь у экспертов

Xbox

Преподаватель курса

Brand Identity and Vector Graphics
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 21.6 ч

4 модулей

Язык: Английский

Субтитры: Узбекский, Пушту, Дари, Казахский

Часть программы вашего университета
Accessing IllustratorЧтение
Understanding vector shapesВидео
Differences between Photoshop and IllustratorЧтение
Creating documents in IllustratorВидео
Illustrator workspace part oneВидео
Illustrator workspace part twoВидео
Vector vs. Raster in IllustratorВидео
Layering for impactВидео
Paths and anchor pointsВидео
Paths and anchor points in IllustratorВидео
Identify the Illustrator toolsЗадание

Basic shape essentials

Shapes as building blocksВидеоBasic shapes in IllustratorВидеоDrawing with the pen toolВидеоFrom points to paths: How to control shapesВидеоEditing pathsВидеоSelection tools available in IllustratorВидеоUse the selection tools in IllustratorВидеоSelection tools tips and tricksЧтениеActivity: Chronoscope Games: Design an iconЗаданиеRecognize the basic shape essentialsЗадание

Shape creation and manipulation

Introduction to Pathfinder and shape builderВидеоUse the Pathfinder and shape builder tools in IllustratorВидеоPrecision made easy: Rulers, grids, and guidesВидеоWorking with rulers, grids, and guides in IllustratorВидеоIntroduction to strokes and fills in IllustratorВидеоAdd style using strokes and fills in IllustratorВидеоActivity: Chronoscope Games: Design a symbol or iconЗаданиеExemplar: Chronoscope Games: Design a symbol or iconЧтениеIdentify essential Illustrator toolsЗадание
02Illustrator fundamentals: From shapes to designs27 материалов

Typography and organization

Introduction Illustrator fundamentals: From shapes to designsВидеоIntroducing typography in IllustratorВидеоCreate and edit text in IllustratorВидеоTypography fundamentals: Key concepts for effective designВидеоOutlining text: When and how to convert text to pathsЧтениеIdentfiy typography fundamenatals in IllustratorЗаданиеIntroducing layers and groups in IllustratorВидеоManage layers and groups in IllustratorВидеоActivity: Chronoscope Games: Design a social media bannerЗаданиеRecognize layers and groups in IllustratorЗадание

Transformations and appearance

Introducing basic transformations in IllustratorВидеоTransformation techniques in IllustratorВидеоIntroducing perfect alignmentВидеоUse the Align panel in IllustratorВидеоUse the appearance panel and eyedropper tool in IllustratorВидеоVisual balance and using contrastЧтение

Gradients and exporting

Colorful transitions: Introducing the gradient toolВидеоCreate and edit gradients in IllustratorВидеоFile formats and exporting: Preparing your artworkВидеоExport for web and print in IllustratorВидеоActivity: Chronoscope Games: Enhance your social media bannerЗаданиеExemplar: Chronoscope Games: Enhance your social media bannerЧтение
03Logo design and brand identity fundamentals37 материалов

Principles for effective logo design

Introduction to effective logo design in Adobe IllustratorВидеоThe 5 pillars of logo designВидеоLogo design fundamentalsВидео5 pillars of logo design and logo fundamentalsЗаданиеThe psychology of shapes in logosВидеоBrainstorming logo conceptsВидеоSimple yet effective logosВидеоCreating a timeless designВидеоThe right fitВидеоThe Microsoft brand universeВидеоCan you recognize principles for effective logo design?Задание

Logo creation process

Essential elements of logo designВидеоThe logo creation processВидеоLogo design in IllustratorВидеоThe impact of color in logosВидеоActivity: Design the Project Chronos logoЗаданиеExemplar: Design the Project Chronos logoЧтение

Building a brand identity

Building blocks of a brandВидеоThe many faces of a brandВидеоThe psychology of brand consistencyЧтениеEvolution of a brandВидеоFundamentals of brand consistencyЗаданиеWhy consistency matters and the cost of inconsistencyЧтение
04Feedback and iteration on designs23 материалов

Incorporate feedback into designs

Incorporate feedback in designs introductionВидеоFeedback is a giftВидеоThe designer's mindset: Embracing feedbackЧтениеDecoding feedbackВидеоAsking clarifying questionsВидеоFiltering and prioritizingВидеоImplementing feedback in IllustratorВидеоThe feedback journeyВидеоActivity: Refine the Project Chronos logoЗаданиеExemplar: Refine the Project Chronos logo ЧтениеDo you know the importance of feedback?Задание

The power of iteration

The power of iterationВидеоExperimentation and explorationВидеоThe design evolutionВидеоThe importance of self-critiqueЧтениеDocumenting your processВидеоPresenting your iterationsВидеоKnowing when to stop
Achieving balance in Adobe IllustratorВидео
Placement is powerВидео
Graphic styles: Creating and applying reusable stylesЧтение
Recognize transformation and appearance tools in IllustratorЗадание
Recognize how to create gradientsЗадание
See if you can identify logo conceptsЗадание
Brand consistency: A visual guideЧтение
Bringing brand identity to life in Illustrator part 1Видео
Bringing brand identity to life in Illustrator part 2Видео
Building a brand guideВидео
Fundamentals of brand identityВидео
The brand identity toolkitЧтение
Finding your voiceВидео
The brand symphonyВидео
Use of imagery in brand storytellingВидео
Brand storytelling through imageryВидео
Activity: Create a brand identity for Project ChronosЗадание
Exemplar: Create a brand identity for Project ChronosЧтение
Recognize logo design and brand identity fundamentalsЗадание
Видео
Activity: Apply the "Project Chronos" brandЗадание
Exemplar: Apply the ""Project Chronos"" brandЧтение
The power of feedback and iterationОбсуждение
Incorporating feedback and iteration on designsЗадание
Brand Identity and Vector Graphics SummaryЧтение