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Digital and Print Media Design · LearnSpace
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Digital and Print Media Design

Курс от Xbox
Начальный≈ 16.7 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

This graphic design course empowers you to create impactful visuals across various mediums. You'll explore digital and print design techniques, learn to apply marketing principles, and refine your work through client feedback and iteration. By the end, you'll have the skills to design exceptional graphics for any project, from captivating social media ads to professional printed materials. By the end of this module, you'll be able to: • Develop skills in creating digital and print media materials using Adobe Photoshop and Illustrator. • Design effective marketing materials, including web banners, social media graphics, and email templates. • Prepare files for print production, understanding printing techniques and specifications. • Complete a final project demonstrating the ability to design and produce digital and print media materials for a video game release. This is an introduction course, intended for aspiring graphic designers who want to gain a comprehensive understanding of design principles and techniques for both digital and print media, graphic designers seeking to expand their expertise in digital and print media, and anyone wanting to create visually compelling designs, including designing for social media, websites, or printed brochures. To succeed in this course, you should have basic literacy, familiarity with basic design principles, and access to Adobe Photoshop and Adobe Illustrator.

Навыки, которые вы освоите

Adobe PhotoshopAdobe IllustratorDesign Elements And PrinciplesConstructive FeedbackTypographyGraphic and Visual DesignGraphic DesignMarketing CollateralFile ManagementMarketing DesignPhoto EditingBrochuresDigital DesignVisual DesignDrive EngagementUser FeedbackLayout DesignMarketingMarketing MaterialsVisual Storytelling

Программа курса

4 модулей · 104 учебных материалов

01Digital media design23 материалов

Web banner fundamentals

Welcome to Digital and Print Media DesignВидеоWelcome to the Digital and Print Media Design syllabusЧтениеIntroduction to digital media designВидеоMeet Pixel Forge GamesЧтение

Учитесь у экспертов

Xbox

Преподаватель курса

Digital and Print Media Design
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Обучение на Coursera

≈ 16.7 ч

4 модулей

Язык: Английский

Субтитры: Узбекский, Пушту, Дари, Казахский

Часть программы вашего университета
Web banner specificationsВидео
Choosing the right file format and optimizationВидео
Web typography essentialsЧтение
Essential components of a web bannerВидео
Recognize the essentials of a web bannerЗадание

Design principles and Photoshop techniques

Principles for impactful bannersВидеоEffective banner design: Capturing attention and driving clicksВидеоThe journey of a user's eye: How people scan web banners and social media graphicsВидеоDesigning effective call to actions (CTAs)ВидеоLayer Management in PhotoshopЧтениеSlicing and exporting for WebВидеоActivity: Design a dynamic Web banner for PixelForge GamesЗаданиеRecognize design principles and Photoshop techniquesЗадание

Advanced techniques and considerations

Animation in Web bannersВидеоMobile-first design: Optimizing for smaller screensВидеоWeb banner design best practicesЧтениеActivity: Enhance the Web banner for PixelForge GamesЗаданиеExemplar: Enhance the Web banner for PixelForge GamesЧтениеIdentifying effective CTAs and designing an effective email templateЗадание
02Print media design42 материалов

Designing flyers, and posters in Adobe Illustrator

Introduction to print media design.ВидеоImage selection and placement in print designВидеоPurpose and audience of flyers and postersВидеоCreate a flyer in IllustratorВидеоThe journey of a printed piece: From concept to final product.ВидеоThe anatomy of a well-designed flyerЧтениеRecognize the elements of a well-designed flyerЗаданиеDesign effective brochures and eye catching flyersЧтениеLayout and composition for print mediaВидеоCreate a poster layout in IllustratorВидеоBrand and consistency in print designВидеоAccessibility in print designВидеоEnsure error-free print productionВидеоThe power of print: How physical design can make a lasting impressionВидеоActivity: Design a poster layout for PixelForge GamesЗаданиеIdentify principles of print media designЗадание

Preparing files for print production

Print resolution and image qualityВидеоThe printing process: A behind-the-scenes look at how your designs come to lifeВидеоSet up designs for professional printingЧтениеSet up bleed and trim in Illustrator and package for printВидеоPaper weights and finishesЧтениеCommunication, proofing, and pre-press checksВидео

Create a printed poster for a game launch event using Adobe Illustrator

Purpose and audience of a game launch event posterВидеоKey elements of an effective posterВидеоThe life of a poster: From design to display at the eventВидеоDesigning for large format: Considerations for scale and viewing distanceВидеоCreate impact in poster designЧтениеKey design elements and strategies for a game posterЧтение
03Creating game characters and scenes in Illustrator16 материалов

The role of visuals in video game marketing

Introduction to creating game characters and scene designs in IllustratorВидеоShowcase gameplay: Using visuals and trailers in video game marketingВидеоThe evolution of video game marketing visuals: From pixel art to photorealistic graphicsВидеоDesign for different media channels (print, digital, social media)ВидеоVisual storytelling in video game marketing: Key principles and techniquesЧтениеThe 4 Ps: Product, price, place, promotionВидеоThe power of branding: How a strong brand identity can drive business successВидеоThe role of design in creating a consistent brand experienceВидеоRecognize the role of game visuals in marketingЗадание

Character and scene design in Illustrator

Character design and its impact on marketingВидеоCreate a game character illustration in Illustrator for a game launch poster in PhotoshopВидеоThe emotional impact of visuals: How game trailers and screenshots can create excitement and anticipationВидеоDesigning for different platforms and channelsВидеоConvey the game's atmosphere and settingВидеоActivity: Create a captivating game character and design a dynamic game scene for PixelForge GamesВзаимная проверка
04Client feedback and Iteration23 материалов

Incorporate feedback into designs

Introduction to client feedback and iteration.ВидеоThe importance of client feedbackВидеоActive listening and effective communication: Building rapport and understanding client needsВидеоDecoding feedback: Interpreting both explicit and implicit suggestionsВидеоPrioritizing feedback: Identifying key points and areas for improvementВидеоThe anatomy of a successful client feedback session: A visual guide to effective communication and collaborationЧтениеManaging revisions and iterations: Staying organized and efficient throughout the feedback processВидеоDealing with difficult feedback: Handling criticism and managing client expectationsВидеоFostering positive client relationshipsВидеоUnderstanding and addressing client concernsВидеоThe power of collaborationВидеоManaging client feedbackЗадание

Iterate and refine designs

Conduct user testingВидеоAnalyze and interpret feedback: Identifying patterns and actionable takeawaysВидеоImplement changes effectivelyВидеоDocumenting your process: Keeping track of iterations and design decisionsВидеоIdentify the power of iterationЗадание

Revise a marketing design based on client feedback

Find solutions that satisfy both the client and your design visionВидеоThe client-designer partnershipВидеоA designer's guide to navigating revisions and maintaining creative integrityЧтениеActivity: Revise PixelForge Games designs based on peer feedbackЗаданиеRecognize how to turn client feedback into opportunitiesЗаданиеDigital and Print Media Design SummaryЧтение
Different printing techniquesВидео
From screen to print: The transformation of digital artwork into physical mediaВидео
Essential elements for successful print mediaЧтение
Identify how to prepare files for print productionЗадание
Identify how to create an impactful posterЗадание
Incorporate game branding and visual style into the poster designВидео
Utilize character artwork and game screenshots effectivelyВидео
Design a game launch poster in Photoshop and prepare it for print productionВидео
Print considerations for postersВидео
Presentation, feedback and iterationВидео
The impact of a well-designed posterВидео
Activity: Create a printed poster for a PixelForge Games launch eventЗадание
Exemplar: Create a printed poster for a PixelForge Games launch eventЧтение
Identify effective brochure, flyer, and poster designЗадание
Recognize the impact of visuals on marketingЗадание