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Product Launch and Post-Launch Management · LearnSpace
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Product Launch and Post-Launch Management

Курс от Xbox
Начальный≈ 26.3 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Navigate the thrilling journey of product launch with confidence. This course equips you to plan and execute successful launches, foster cross-functional collaboration, and develop impactful marketing and sales strategies. Plus, explore how generative AI can revolutionize every stage of product management, from launch to legacy. By the end of this course, you'll be able to: ● Plan and coordinate a successful product launch. ● Develop and implement product marketing and sales strategies. ● Apply quality assurance and control techniques. ● Manage the product life cycle post-launch, including updates and improvements. ● Complete a final project that explains the ability to launch and manage a product. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

Навыки, которые вы освоите

Cross-Functional CollaborationProduct ImprovementQuality AssuranceMarketing StrategiesSales StrategyProduct Lifecycle ManagementPerformance AnalysisProduct DevelopmentPerformance ImprovementData AnalysisProduct MarketingProduct PlanningQuality ControlNew Product DevelopmentAI Product StrategyPromotional StrategiesQuality Assurance and ControlProduct ManagementSales EnablementPerformance Measurement

Программа курса

6 модулей · 142 учебных материалов

01Product launch planning25 материалов

Crafting a winning launch plan

Introduction to the launchpadВидеоWelcome to the Product Launch and Post-Launch Management syllabusЧтениеThe launch timelineВидеоThe product launch checklistЧтение

Учитесь у экспертов

Xbox

Преподаватель курса

Product Launch and Post-Launch Management
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Обучение на Coursera

≈ 26.3 ч

6 модулей

Язык: Английский

Субтитры: Арабский, Французский, Узбекский, Итальянский, Бразильский португальский, Корейский, Немецкий, Пушту, Испанский, Дари, Японский, Казахский

Часть программы вашего университета
Navigating with LookerВидео
What's on the product launch checklist?Задание
Building a launch timeline with TrelloВидео
Budgeting for successВидео
From consumer to creatorОбсуждение
Key components of a successful product launch plan.Задание

Building bridges

The launch teamВидеоBreaking down silosВидеоCollaboration tools for product managersЧтениеCollaboration with AsanaВидеоNavigating conflictsВидеоUnited we launchВидеоEffective cross-functional collaboration during product launchЗадание

Amplifying your message

The marketing megaphoneВидеоCrafting a compelling messageВидеоMarketing channels for product launchЧтениеCreating engaging social media content for launchВидеоCase study - A media company's viral launch campaignЧтениеCase study follow upЗаданиеActivity: Power up your launch: planning the smart home energy system releaseЗаданиеMarketing and communication strategies for a product launchЗадание
02Product marketing and sales strategies24 материалов

Mastering the marketing mix

The marketing symphonyВидеоDigital marketing decodedВидеоSocial media for product managersЧтениеMaking an impact in the offline worldВидеоHow to make an impact online and offlineЗаданиеMeasuring marketing ROIВидеоMarketing channels and tactics for product promotionЗадание

Sales strategies for product success

The sales funnel in actionВидеоNurturing leads and closing salesВидеоSales techniques for product managersЧтениеCreating a sales pitch deckВидеоHandling customer concerns with confidenceВидеоDriving revenue and customer satisfactionВидео

Monitoring and adapting for continued growth

From launch to legacyВидеоCustomer feedback loopВидеоUnveiling user behavior and trendsЧтениеAnalyzing user behavior with LookerВидеоDecoding user behaviorВидеоUser and market trendsЗадание
03Quality assurance and control22 материалов

Testing, testing

Putting your product to the testВидеоTypes of testingВидеоUser acceptance testingВидеоCrafting crystal-clear user acceptance criteria with JiraЧтениеNavigating UAT Results in Zephyr ScaleВидеоBug huntingВидеоTesting and evaluation techniquesЗадание

Proactive Risk Mitigation

Controlling QualityВидеоRisk Management in product developmentВидеоIdentifying and categorizing risksЧтениеUsing a risk register to prioritize risksВидеоDeveloping mitigation strategiesВидеоEmpowering quality through controlВидео

The feedback loop

Beyond the launchВидеоGathering feedbackВидеоAnalyzing and prioritizing feedbackЧтениеManaging customer feedback with ProductboardВидеоAnalyzing and managing customer feedbackЗаданиеIssue resolutionВидео
04Post-launch management24 материалов

The metrics that matter

The ongoing journey of product successВидеоMeasuring what mattersЧтениеTracking KPIs with LookerВидеоCan you tell a story with data?ЗаданиеFocusing on actionable insightsВидеоNavigating the post-launch landscapeВидеоKey performance indicators (KPIs) for measuring successЗадание

The voice of the customer

Listen and learnВидеоFeedback channelsВидеоThe art of active listeningЧтениеVoice of the customerЗаданиеSentiment analysis with HotjarВидеоPrioritizing and addressing customer needsВидеоClosing the loop

The product evolution

The never-ending journeyВидеоCharting your product's futureВидеоEmbracing flexibility and iterationЧтениеManaging product updates with AsanaВидеоStrategic vision and iterationЗаданиеDefining "done"Видео
05Performance evaluation and process improvement22 материалов

The post-launch pulse check

Beyond the fireworksВидеоThe post-launch reality checkВидеоPost-launch analyticsЧтениеPost launchЗаданиеDeep dive into user behaviorВидеоCustomer feedback in the post-launch phaseВидеоThe post-launch report cardВидеоEvaluating product performance using key metricsЗадание

Uncovering opportunities for growth

Data as your guideВидеоAdvanced analytics techniquesВидеоData visualization for product managersЧтениеPredictive analytics in actionВидеоTurning insights into actionВидеоApplying data analysis techniques to gain insightsЗадание

The iteration cycle

The evolution of excellenceВидеоEmbracing flexibility and responsivenessВидеоThe product feedback loop post launchЧтениеManaging product updates with Microsoft ProjectВидеоProduct feedback loopЗаданиеBalancing user needs and business goalsВидео
06Application of GenAI in product management25 материалов

Generative AI's impact on product management

AI as your co-pilotВидеоUnlocking its potential for product innovationВидеоThe product manager's guide to generative AIЧтениеBrainstorming with CoPilotВидеоGaining deeper insights into customer needs with AIВидеоAI fundamentalsЗаданиеPersonalization and automation at scaleВидеоThe AI-powered product managerВидеоUnderstanding the role of generative AI in product managementЗадание

AI in your toolkit

The AI-powered toolboxВидеоAI for product planningВидеоAI-driven marketing automationЧтениеGenerating marketing copy with CoPilotВидеоAI-powered sales enablementВидеоUtilizing AI-powered tools for product planning, marketing, and salesЗадание

AI-powered career launch

Level up your prepВидеоThe product management interviewВидеоTop 10 generative AI tools for interview prepЧтениеResume revamp with AIВидеоAI-powered mock interviewsВидеоGenerative AI for the job huntЗадание
Sales techniques and strategies for driving product adoptionЗадание
Case study: A software company's product evolutionЧтение
Implementing product improvements based on feedbackВидео
Activity: Marketing the energy management systemЗадание
Analyzing market feedback and data for product successЗадание
Risk mitigation techniquesЗадание
Activity: Quality assurance for the smart home energy management systemЗадание
Managing customer feedback and driving continuous product improvementЗадание
Видео
Feedback as fuelВидео
Strategies for gathering and analyzing customer feedbackЗадание
Activity: Empowering efficiency: Post-launch management for the smart home energy systemЗадание
Planning and implementing product updates and enhancementsЗадание
Activity: Evaluating and enhancing the smart home energy management systemЗадание
Strategies for continuous product improvementЗадание
Activity: Practice a mock interviewЗадание
Assessing generative AI's impact on product successЗадание
Activity: Launching your product vision: A product management simulation using AIЗадание
Product Launch and Post-Launch Management summaryЧтение