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Product Management Fundamentals · LearnSpace
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Product Management Fundamentals

Курс от Xbox
Начальный≈ 17.5 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Jumpstart your Product Management journey with this foundational course that lays the groundwork for your career in product management. You'll grasp the core concepts, methodologies, and essential skills that drive successful product development across various industries. By the end of this course, you'll be able to: ● Describe core product management concepts, principles, and methodologies. ● Develop skills to coordinate and oversee the development of products. ● Manage the end-to-end process of product development. ● Align product development with business goals and customer needs. ● Analyze real-world product development case studies. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

Навыки, которые вы освоите

Product RoadmapsProduct ManagementMarket ResearchCompetitive AnalysisProduct StrategyAgile MethodologyStakeholder CommunicationsStakeholder ManagementBusiness StrategyConflict ManagementProduct DevelopmentKanban PrinciplesCommunicationPrioritizationProduct Lifecycle ManagementProduct RequirementsMarket AnalysisAgile Product DevelopmentStakeholder Engagement

Программа курса

5 модулей · 92 учебных материалов

01Introduction to product management21 материалов

The multifaceted role of a product manager

Welcome to Xbox product manager professional certificateВидеоThe product management journey beginsВидеоA day in the life of a product managerВидеоEssential skills and knowledgeЧтение

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Преподаватель курса

Product Management Fundamentals
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Обучение на Coursera

≈ 17.5 ч

5 модулей

Язык: Английский

Субтитры: Узбекский, Пушту, Дари, Казахский

Часть программы вашего университета
Day in the life: Monty HernandezВидео
The product manager's impact on the bottom lineВидео
Kanban, Scrum, and WaterfallЧтение
Reflect on your own experiences working on projects or teamsОбсуждение
Assessing the core responsibilities and skills of a product managerЗадание

The product manager's toolkit

The product manager's skill setВидеоChoosing your tools for successВидеоEssential skills for successful product managersЧтениеThe product manager's superpowersВидеоNavigating tools and technologiesЧтениеHow to set yourself up for successВидеоResponsibilities of a product managerЗадание

Methodologies in action

Popular PM frameworksВидеоChoosing the right methodology for your productЧтениеAgile vs. WaterfallВидеоProduct management methodologiesЗаданиеActivity: Guiding the development of a sleep tracking appЗадание
02Market research and competitive analysis fundamentals16 материалов

Gathering market insights

Unveiling market needsВидеоMastering market research techniquesВидеоSurveys, interviews, and focus groupsЧтениеThe art of competitive analysisВидеоA Framework for competitive intelligenceЧтениеTranslating insights into actionВидеоEvaluating market research techniquesЗадание

Collecting and analyzing market data

Designing effective surveysВидеоExploring diverse market research methodsЧтениеChoosing the right tools for the jobВидеоMethods for collecting and analyzing market dataЗадание

From Data to decisions

How product managers use data to drive decisionsВидеоData-driven product managementЧтениеNavigating the sea of informationВидеоApplying market research and competitive analysisЗаданиеActivity: Crafting a winning strategy for sweet dreamsЗадание
03Product development life cycle17 материалов

The product's journey

The product development life cycleВидеоExploring the stages of product developmentВидеоIdeation, design, development, launchЧтениеManaging a mature productЧтениеMinimize risk, maximize successВидеоEffective testing checklistsЧтениеCross-functional collaborationВидеоContinuous improvement and iterationВидеоStages and challenges of the product development life cycleЗадание

Activities and deliverables at each stage

Managing product development tools and techniquesВидеоA product manager's checklistЧтениеKey activities and deliverables in the product development life cycleЗадание

Navigating challenges and risks

Lessons from product development challengesЧтениеRisk management in product developmentЧтениеNavigating challenges with confidenceВидеоIdentifying and mitigating risks in product developmentЗаданиеActivity: Exploring the sleep market landscapeЗадание
04Product strategy development19 материалов

Crafting a compelling vision

The power of a product visionВидеоDefining a product visionВидеоCrafting a compelling product visionЧтениеUnderstanding product vision ownershipЧтениеCommunicating your product's unique benefitsВидеоSWOT analysis and Porter's Five ForcesЧтениеAligning product strategy with business goalsВидеоFrom strategy to executionВидеоThe strategic compassЧтениеDefining and applying product visionЗадание

Communicating the value

The art of the value propositionВидеоBeyond features and benefitsЧтениеYour product's elevator pitchЧтениеCreating effective value propositionsЗадание

Analyzing the landscape

SWOT Analysis ExplainedВидеоStrategic frameworks for product managersЧтениеYour product's x-ray visionВидеоActivity: Guiding your smart sleep solution to marketЗаданиеProduct vision and value propositionЗадание
05Product roadmap and requirements19 материалов

Deciphering the map

A visual guide to the futureВидеоBuilding a product roadmapЧтениеProduct roadmaps best practices and pitfallsВидеоBalancing strategic value and customer needsВидеоClarity is keyЧтениеFrom roadmap to requirementsВидеоNavigating product developmentВидеоBuilding and utilizing product roadmaps and requirementsЗадание

Prioritizing for impact

Balancing business goals and customer needsВидеоMaking tough choices in product developmentЧтениеThe prioritization puzzleВидеоFeature prioritization frameworksЗадание

Collaboration is key

Stakeholder managementВидеоBuilding strong relationships with stakeholdersЧтениеHarmonizing diverse perspectivesВидеоProduct roadmap best practices for new PMsВидеоActivity: Paving the path to restful nightsЗаданиеProduct roadmapping and prioritizationЗадание
Product Management Fundamentals summaryЧтение