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YouTube Ads & Video Marketing - 2026 · LearnSpace
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YouTube Ads & Video Marketing - 2026

Курс от Alex Genadinik
Уровень не указан≈ 3.8 чАнглийский
О курсеНавыкиПрограммаПреподаватели

О курсе

Add video marketing boosted by video ads to your marketing. Set up video ads today and run effective and highly-converting ads to drive immediate traffic and sales! Video ads are known to have some of the highest conversions of all the ads out there. That is because you can literally talk to your audience, become a little bit personable with them, and gain more trust than you would with a basic text based ad. In this course I teach you how to create your video ad, and walk you literally step by step in the setup process for your first ad. As I walk you through the setup process for your first ad, I explain all the elements of the ad that you will need to fill out in your ad. And when you finish the course, you can launch your first ad and begin observing results. WHY VIDEO ADS ARE SO POWERFUL If you can spend a dollar in the ads, and get a bigger amount of sales back, then you can increase your spending to get more and more profitable sales. And as you increase sales more and more, you will naturally grow your business more and more. So if you get the ads profitable, they can become the biggest growth channel for your business. Note about the course: since I walk you through how I make my own ad, I will naturally show you an ad. I am not trying to sell you anything in my ad. It just happens to be the example of my own ad that I am using, and that is why I am showing it. There is no promotion in the course. Go ahead, sign up for this video marketing course, and let's get you experimenting with your first YouTube ads today! INSTRUCTOR BACKGROUND I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 1,000,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you. Most of my business is selling products online and I constantly do video marketing, video sales, and run YouTube ads for myself and for my clients. Today and moving forward, video marketing is one of the top ways to sell online and engage your audience. I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business, and fulfill your dreams using the video marketing strategy I show you in this course. BONUSES INCLUDED * Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable * Personal invitation to my Facebook community after you complete the course * My list of 50 business-success skills when you complete the course RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because 1) I care about my students. 2) I feel a responsibility to make sure that students get their money's worth from the course. MONEY-BACK GUARANTEE  This video marketing and YouTube ads course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed with your video ads and video marketing just like I've done for thousands of my other students.  Invest in your future. Enroll now.

Навыки, которые вы освоите

CopywritingCampaign ManagementOnline AdvertisingAdvertising CampaignsAdvertisingDigital AdvertisingGoogle AdsPerformance marketingVideo ProductionTarget AudienceGrowth StrategiesDrive Engagement

Программа курса

4 модулей · 37 учебных материалов

01Introduction to this course on YouTube Advertising and selling with ads4 материалов
Video ads and sales course welcome and learn what you can expectВидеоEffective YouTube Ad strategiesВидеоCreating your Google Ads account to run YouTube ads (formerly AdWords)ВидеоYouTube ad formatsВидео
02Set up your first YouTube advertisement & explaining every ad element21 материалов

Учитесь у экспертов

Alex Genadinik

Преподаватель курса

YouTube Ads & Video Marketing - 2026
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Обучение откроется на Coursera
в новой вкладке

Обучение на Coursera

≈ 3.8 ч

4 модулей

Язык: Английский

Часть программы вашего университета
What are TrueView adsВидео
Choosing between different YouTube ad sets for video adsВидео
Ad scripts for a 6-second bumper ad or a 15-second non-skippable adВидео
Script to make your TrueView ads cheaper and more effectiveВидео
Setting your budgetВидео
Bidding strategiesВидео
Difference between ad sets vs. ad groups vs. individual adsВидео
Example of settings to get down to a penny per view with YouTube adsВидео
Decrease your advertising costs by expanding potential audience/inventoryВидео
More to choosing location than you thinkВидео
YouTube ad option for related videos in the same adВидео
More details: YouTube ad scheduling, product feeds, and device targetingВидео
Targeting demographicsВидео
Target audiencesВидео
Choosing content where your ad will appearВидео
Stealing views from competitor's videos with placements optionВидео
Choosing keywordsВидео
Section conclusionВидео
Practical, real-world example of refining targeting and bidding strategiesВидео
Dangerous ad targeting pitfall with a real exampleВидео
More advanced - custom audience retargetingВидео
03How to write a script for a direct sales video (let's call it your commercial)8 материалов
Different kinds of promotional videos and their pros and consВидеоFive elements of a sales scriptВидеоTEMPLATE: Your turn to write your scriptВидеоExample of a sales scriptВидеоSales script example for a video promoting an Ecommerce storeВидеоExample of a sales video for your adВидеоAIDA for sales - we'll use this in our video marketing and salesВидеоStrategy: YouTube Ads + YouTube SEO = extra traffic. But engagement is firstВидео
04Adding calls to actions4 материалов
How to add cards to your videosВидеоHow to add endscreens to your videosВидеоHow to connect your website to YouTubeВидеоCourse testЗадание